Digital solution for task management

Context

I was asked to build the business case for a new SaaS solution and its website, and make sure it fit the constraints of an existing framework.

My role

Business developer: Built the business case, prioritised the feature list against it, and set the go-to-market and communication strategy together with the team.

Stakeholder & partnership management: Acted as the customer's voice with stakeholders and the framework provider, negotiating scope so the solution stayed buildable on an existing task management framework.

The challenge

The main challenge was to align what stakeholders wanted to ship with a strongly constrained technical setup - balancing screen estate, end users' characteristics, and their daily working environment against a realistic scope and timeline.

Process

• Business case & go-to-market planning
• Stakeholder alignment and negotiation on scope
• Iterative design process (design, test, learn and improve)

Outcome

• Prioritised list of features - a backlog for grooming, planning or implementation
• Go-to market and communication strategies the team could commit to
• A validated business case backed by a user flow the stakeholders signed off on

Learnings

Execute one task at the time.

Measure and analyse the results.

Conclude and build on top.