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Humanwise
humanwise
[ Human-first ]

I'm Kristina - a curious and ambitious entrepreneur living in Copenhagen.

I am eager to figure out how technology can help people live the life they wish to live, with more focus on family, hobbies and the things that matter to them.
Kristina working at a laptop by a sunlit window

Fifteen years turning complex projects into clear, human next steps.

  • ClaudeClaude
  • AtlassianAtlassian
  • FigmaFigma
  • OverflowOverflow
PARGO Mobile app · 2024

[ About me ]

I'm a Product & UX Lead with a business background. Fifteen years across agencies, a corporate role, a GDPR startup I co-founded, and today I co-run PARGO. Not everything went to plan - what worked, came from staying dedicated and following the path anyway.

  • Business development & growth strategy
  • Stakeholder management
  • Product management
  • UX design
  • GDPR compliance
Let's talk
Portrait of Kristina Daniliauskaite

Independent consultant

Kristina Daniliauskaite

Years in digital products

15+

From in-house teams to leading my own startup.

Products shipped

5

Mobile and SaaS - each one built to match a real market need.

Startups co-founded

2

A GDPR startup and PARGO - alongside leading UX on international healthcare apps.

Outside of work

A few of the things that keep me curious and grounded

Leadership

The leadership lesson I keep relearning: build the conditions for people to do their best work, then get out of the way. Looking out for my team matters as much as any deliverable.

UX & design craft

User-friendly products are about understanding and curiosity. It's all about discovering the challenge a group of people faces, and finding the best ways to solve it.

Mindset & productivity

I am what I think. I can be anything I want to be. This is my mindset. I protect it daily with clear goals and deliberate use of my time.

Poker

Poker is one of my favourite ways to unwind. It brings my network together, and creates a social atmosphere that's both competitive and fun.

[ Services ]

Three ways to work with me

Part-time or full-time. Hire me for one, or combine them.

Market research & Product discovery

Before you commit the budget: I validate the problem, talk to users, and narrow the scope to an MVP you can test. Also the starting point for a health check of a product that is already live.

  • Market & user research
  • Problem scoping & prioritisation
  • Prototype in Figma or coded with AI

Product & UX Lead in your team

I lead the user experience and take product responsibility where your team needs it, keeping design, development and business speaking the same language. On healthcare apps this meant faster onboarding and more satisfied users.

  • UX strategy & user flows
  • Backlog & stakeholder alignment
  • Onboarding & usability testing
See my UX consultant page

Interim Product Owner

I cover the role during a start-up phase, a transition or a hire: owning the backlog, prioritising with stakeholders and running the sprints, so delivery keeps moving.

  • Backlog & roadmap
  • Sprint facilitation (certified PO & Scrum Master)
  • Handover to your permanent Product Owner
See my Product Owner consultant page

[ How I work ]

More than a UX lead.

I use AI to make ideas visible fast. In one or two days, a rough idea becomes something the team can look at, react to and challenge, so strategic discussions start from a shared picture and not from a blank page.

Ideas you can see, fast.

I use AI to turn a rough idea into something visual: a concept, a flow or a small working sketch. It is not a full mockup. It is there to explore, and to give a strategic discussion something concrete to react to.

  • From idea to visual in 1-2 days.
  • Made for exploring, not for polishing.
  • The team reacts to something real, not to a description.

AI in every step of UX.

AI helps me sketch several directions in the time one used to take, so the discussion is about which way to go and why. Research synthesis, personas, copy, usability-test analysis and edge cases get the same speed-up, and I make the decision.

  • Several directions explored before choosing.
  • Faster from question to testable idea.
  • Judgement stays with a human.

Product thinking and a technical grounding.

Certified Product Owner and Scrum Master, two startups co-founded, and a background in Automation and Robotics and Medialogy. A visual leads to a decision, and what I design can be built.

  • Backlog & business case.
  • Speaks developer and business.
  • Regulated products: GDPR, healthcare.

[ Built by me ]

Proof, not promises.

Most of my client projects are covered by NDA, so I cannot show them here. What I can show is what I have built myself, from a company I co-founded to a working app and a guide you can download.

humanwise.dk

This site. Design direction and content by me, built with Claude Code.

PARGO

A tech startup helping drivers park safely and stress-free. I am co-founder and co-run it today.

See the case study

Madplan hero

A working web app that builds a 7-day meal plan and imports recipes from recipe sites. Built with Claude Code. Demo on request.

Job Hero

A downloadable guide to using Claude as a research partner in a job search.

See the Toolkit

Tools I work with

  • Claude
  • Claude Code
  • Figma
  • Overflow

[ Contact ]

Let's build something people actually want to use

Whether you need someone to run discovery before you commit the budget, a Product & UX Lead for your team, an interim Product Owner, or just a second pair of eyes on a product that isn't landing - I'd like to hear about it.

Available from October 2026 - part-time or full-time. Based in Copenhagen.

Freelance Product & UX Lead

Kristina Daniliauskaite

Copenhagen  ·  +45 27 28 65 09  ·  hello@humanwise.dk  ·  linkedin.com/in/daniliauskaite

Competencies

  • Product management
  • UX design
  • AI-assisted development
  • Backlog & requirements prioritisation
  • Business development & growth strategy
  • Stakeholder management
  • GDPR compliance
  • Coaching

Personal qualities

  • Curious
  • Proactive
  • Structured
  • Critical thinker
  • Engaged
  • Goal-oriented
  • Outgoing
  • Independent

Certificates

  • Product Owner
  • Scrum Master

Languages

Danish, English, Lithuanian

Education

2004–2008

MSc & BSc in Medialogy

Aalborg University

2001–2004

AK, Media Graphic Design

Syddansk Erhvervsskole, Odense

1998–2001

Automation and Robotics

Kaunas College

Profile

I am curious, and eager to figure out how technology can help people live the life they wish to live, with more focus on family, hobbies and the things that matter to them. Technology, including AI, helps me achieve these goals, communicate my ideas faster and test strategies within days.

Experience

Product Owner, UX Lead & Business Development

Aug 2024 - Present

Co-owner, PARGO ApS

PARGO is a tech startup helping drivers park safely and stress-free. As co-owner I cover UX, communication and agile facilitation with Scrum Master responsibility, driving development from backlog to delivery.

Client contact & stakeholder management · Backlog management & prioritisation · Alignment across UX, development & marketing · Continuous improvement through agile coaching

Product Owner, UX Lead & Design Team Lead

May 2023 - May 2024

Independent consultant

Product Owner responsible for a SaaS solution and the digital user experience across mobile apps and web.

Advising & coaching teams · UX strategy & user-friendly flows · Optimising UX against legislation & regulatory demands · Stakeholder management & workshops

UX Lead & Interim Product Owner

Sep 2020 - Dec 2022

Consultant, via a consultancy agency

UX consultant responsible for the digital user experience across several international healthcare apps, stepping in as interim Product Owner.

Feature prioritisation & backlog management · Interactive prototypes in Figma · Close stakeholder collaboration · Workshops & presentations

UX Lead

Nov 2019 - Jun 2020

Consultant, via a consultancy agency

User-friendly flows & UX optimisation · User testing & interactive prototypes in Sketch · Error screens & flows for usability · Close collaboration with Scrum team & UI designer

Business Development & UX Lead, PrivacyTree P/S

Aug 2016 - Apr 2018

Co-founder & co-owner, Copenhagen

Co-founded PrivacyTree to build user-friendly GDPR solutions for smaller businesses.

GDPR legislation & EU data requirements · User-friendly flows & UX optimisation · User testing & prototypes in Sketch · Close collaboration with GDPR expert & Scrum team